Trupial Studio is Grace Trupia's boutique digital marketing practice — where strategy, creativity, and genuine care for your brand come together.
The Venezuelan trupial is a bold, brilliantly coloured bird known for its striking presence and fierce spirit. When Grace— whose surname is just one letter away — set out to build her studio, the name chose itself.
It's a play on her identity, a nod to her love of birds, and a declaration of purpose: show up vividly, make an impression, and always take flight.
Venezuela's national bird — vivid, unmistakable, unforgettable. Just like great marketing.
One letter, a whole brand. Grace's love of birds and her family name collided perfectly.
Serving clients locally and nationally with boutique-level strategy and care.
Grace is a Communications & Digital Marketing graduate from Siena University with real-world experience turning ideas into campaigns that actually connect.
From pitching national news stories that reached 147+ million people at Hackensack Meridian Health, to leading nonprofit expansion marketing for Girls on the Run, Grace brings both creative flair and sharp strategic thinking to every project.
She's an AmeriCorps alum, a President's Volunteer Service Award recipient, and a genuine bird enthusiast — which might explain why she helps brands that take flight.
Clarity on who you are, who you're talking to, and how to cut through. Rooted in research, shaped by creative instinct.
Scroll-stopping content, consistent voice, and community-building across Instagram, Facebook, LinkedIn, and beyond.
Visuals that do the talking — social assets, print collateral, brand guidelines, and more using the Adobe Suite.
Compelling pitches and press releases that get your story told. Proven experience earning national media coverage.
Written and visual content crafted for your audience — blogs, captions, email campaigns, and everything in between.
Long-game growth through smart content strategy, keyword optimisation, and email flows that nurture and convert.
This site is itself a portfolio piece. Conceived, designed, and built by Grace — from brand naming and identity (the trupial bird connection) to custom typography, layout system, and copywriting. Every detail intentional, every pixel considered.
Led a team developing a strategic marketing plan to expand the program into two new New York counties, incorporating nonprofit growth best practices.
Pitched national stories reaching 147M+ people. Managed multi-platform social media for NJ's top-ranked medical center — two summers running.
Designed visuals for social media, email campaigns, and billboards using Adobe Suite. Elevated brand identity across multimedia platforms.
Full website redesign and social media launch for an author's book release, significantly expanding their digital footprint and audience engagement.